Aperol® is excited to be announcing a new partnership with the ASB Classic from January 1st - 13th, becoming one of the official tournament sponsors – tennis fans can expect to see elevated experiences and activations on-location to entertain and enchant spectators over the course of the tournament.

“We’re thrilled to be kicking off the New Year, at the tennis, by delighting ASB Classic goers with our beloved Aperol,” says Brad Madigan, Managing Director, Joint Venture of Thirsty Camel & Campari Group. “Name a more perfect duo than tennis and an Aperol,” he says. 

For their first year activating at the ASB Classic the Aperol team will “Serve up Summer” with a summer destination activation at the Fan Zone for all tournament attendees.

“We will be serving up Aperol Spritzes while fans take a comfy seat with aperitivo snacks and enjoy all the action on the big screen,” says Madigan.

“It will also be a great destination to come and hang out in between games and make the most of the summer holidays.

“Aperol Spritz is a universal crowd pleaser and has become one of the world’s favourite alcoholic drinks. It is fantastic we have been able to partner with the ASB Classic and we look forward to bringing the joy of Aperol Spritz to New Zealand Tennis fans.”

“We are delighted to be welcoming Aperol to the ASB Classic family and look forward to them adding vibrancy to the unique atmosphere of The Serve. We believe it is a great fit and will enhance the overall fan experience,” says Nico Lamperin, Tournament Director.