“Mmmmmmmmmmmmmmm” is not the kind of language you often hear from a wine judge, but then Liquorland’s Picked By You is not your usual wine awards.

OUTSIDE THE (WINE)BOX

Typically wine awards in New Zealand involve industry judges doing the voting in tastings, resulting in vintage, exclusive, limited-release varieties being awarded, which are only available for sale in small batches. This isn’t so great when you go into your wine store and can’t find the winning wines.

NO JUDGEMENT

That’s why Liquorland decided to turn the typical wine award process on its head, making it more approachable, accessible, friendlier, and easier to relate to. And more importantly they chose the most discerning panel of judges available in the country – everyday Kiwis. 

HOW

New Zealanders were invited to share their everyday favourite wine, their wine for a special occasion and why they like them. The resulting Wines Picked By You is a selection of the top New Zealand wines, as voted by you. Click here to find a list of the winning wines by varietal.

WHAT’S IN IT FOR ME?

Looking for a bottle of something for your next date, celebration, or to match a spicy beef curry?

• Visit your Liquorland store where the winning wines will be highlighted or you can ask staff to point them out. Here you’ll find an in-depth range of prizewinning wines in all price ranges, and everything from your favourites to something new.
• Alternatively, go to the special section on the Liquorland website to view the full list of Picked By You winning wines, where you can sort by variety, food matches, region and price – to find the best wine to suit your occasion. 

I WANT MORE…

During the launch campaign period 29th May–9th July, Liquorland are offering 10 Fly Buys bonus points when any three of the winning wines are purchased together. Additionally, Liquorland will have a selection of the award-winning wines on special throughout the year, so you’ve always got something to celebrate no matter the occasion.