Industry News

Try It First: Mumm’s New Grand Cordon

Champagne Mumm has launched a very special new Grand Cordon bottle, and New Zealand is one of the first international markets to see it – just in time for Valentine’s Day

When you’re a famous and loved Champagne company with over 180 years of history, change isn’t something you do often. But Champagne Mumm has an avante-garde spirit, and so when they do something different, they really go for it.

DARING DESIGN

Created by respected British designer Ross Lovegrove, whose futuristic organic-shaped furniture and objects have won many global design awards, Champagne Mumm’s new Grand Cordon bottle has no label and is instead decorated with Mumm’s famous Cordon Rouge red sash indented straight onto the bottle.

SWAN SONG

The new Grand Cordon bottle, which launches this month in New Zealand as one of the first places in the world, was also designed with an unusually long, slender neck, in order to help develop the aromas of Mumm’s legendary Cordon Rouge blend, which has scents of fresh fruits and tropical notes, plus intense pinot noir aromas that are the signature of Mumm Champagnes.

CELEBRATE LIKE A PRO

Fastest man in the world, Usain Bolt knows how to celebrate in style – pulling out his signature “lightning bolt” move with every win. No wonder Champagne Mumm recently appointed Bolt their CEO (Chief Entertainment Officer), to reinforce their celebratory ethos. “As two icons of victory, it was only a matter of time before Mumm and Usain decided to join forces to bring party celebrations to the next level,” says Champagne Mumm ambassador Mathilde Laborde.

The new Champagne Mumm Grand Cordon launches in New Zealand this February, RRP$52.99

Click and Collect

Just one click. That’s all it takes to grab your weekend cocktail essentials from your local Liquorland thanks to Click and Collect.

Simply choose your desired tipples, pay at the quick ’n’ easy online checkout and voilà – your purchases will be ready and waiting for you at your Liquorland store of choice.