Pals celebrates first anniversary with new flavour

Tasty RTDs are looking to become a smash hit in New Zealand this summer. New Zealand RTD favourite Pals is celebrating one year on the job by adding a delicious new flavour to the family.

In time for its first birthday, and the start of a gorgeous Kiwi summer Pals has created a new flavour - Vodka, Central Otago Peach, Passionfruit and Soda to its family of four.

The new Pal joins its pastel Pals in a fresh, new lilac colour, and like all Pals flavours, the new addition has no artificial colours, sweeteners or preservatives and contains all-natural flavours and real fruit extracts. It’s vegan and gluten-friendly and is refreshingly low in calories. The team at Pals reckon their Vodka Central Otago Peach, Passionfruit and Soda is set to become one of the brand's top sellers.

“We put the new flavour through a rigorous test and each tweak was blind tasted against the previous samples until the perfect, most refreshing balance was found. We always use premium, clean spirits and all-natural real fruit extracts, and where possible from premium fruit producing regions like Hawke’s Bay and Central Otago, which is what gives Pals its distinctive silky smooth taste,” says Pals co-founder Mat Croad.

One place you're likely to see quite a lot of Pals is on social media. Careful consideration around ingredients and flavours, coupled with an original and unique aesthetic and an insightful understanding of its target consumer is made Pals a popular choice with people who are out and about in New Zealand.

Pals now have 5 flavours in the market: Vodka, Central Otago Peach, Passionfruit & Soda; Vodka, Hawke’s Bay Lime & SodaVodka, Watermelon, Mint & Soda; Gin, Hawke’s Bay Lemon, Cucumber & Soda and American Whiskey, Hawke’s Bay Apple & Soda, all RRP $26.99 for 10-pack cans.