The undisputed father of old school tattoos, Norman Collins helped revolutionise the tattoo industry with his blend of traditional bold line Americana and Japanese technique. His legacy as a craftsman lives on in global tattoo culture – and now on two limited-edition Sailor Jerry Spiced Rum bottle wraps.

On a slick black bottle, an American eagle and a pin-up girl showcase the craft of old school tattooing, with each new design holding a specific meaning. The eagle is a symbol for America, which represents honour, prowess and intelligence. The pin-up girl design is arguably Sailor Jerry’s most iconic and represents femininity – the woman inked on a sailor’s arm being the only female form he would see for months.

Dave Hort, Global Brand Manager of Sailor Jerry says: “We wanted to provide our consumers with a collectable run of new bottle wraps based on the great, iconic works of our founding father Norman Collins. These new wraps showcase some of the highest-quality flash art that has spanned generations and we’re proud to continue spreading the word of Norman Collins through this limited-edition packaging.”

Sailor Jerry Spiced Rum has an intense aroma of vanilla, dry buttery toffee and subtle cinnamon. The taste is smooth with warm spices, rich vanilla and a hint of toasted toffee leading to a long, dry finish.