Fab facts about the world's best-selling Mexican beer
It's one of the world's best-known beers, and the biggest-selling imported beer in the USA. Corona, an all round Mexican favourite, has probably found a place in your fridge on more than one summer's day, but how much do you know about it? Here's a few interesting facts:
- Launched in 1925 this pilsner is brewed only in Mexico, nowhere else in the world, and by 1935 had established itself as the country's favourtie beer - and still is today.
- It's said the distinctive crown logo was based on the crown from the Cathedral of Our Lady of Guadalupe in the town of Puerto Vallarta. This can't be true, as the Cathedral wasn't built until the 1950's, with the crown placed on top in 1963. In Spain, the beer is branded as Coronita - literally, 'little crown'.
- Corona attracted much attention with the first use of a neon sign in Mexico, in 1928.
- In 1940 the company began printing the label image directly on the clear glass bottles, doing away with the need for a paper label.
- Social responsibility is important to Corona. Groupo Modelo, the founding company, built a school for the children of employees in 1954. In 1955 they rebuilt the stadium for the Diablos Rojos soccer team.
- In 1976 Corona began exporting to the USA. It became so popular there was actually a black market for the beer in cities like Denver. By 1997 it was the best selling imported beer in the US, a title it still holds. Corona is now sold in over 180 countries worldwide, and in 2009 was named the favourite beer of Facebook users in a survey of over 2.5m people.
- Corona is usually enjoyed with a slice of lemon or lime in the neck. This practice was actually developed to keep the flies away from the open bottles, but it adds a tartness to the flavour of the world's best selling Mexican beer that we've come to know and love.
On special at the moment in your local Liquorland, Corona is a great, light beer perfect for that BBQ with friends.
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