brew news

Brews news: Emerson's has a freshen up

We loved them just as they were, but Emerson's have had a few exciting changes lately and we can't wait to share them with you

Same brews, new labels

Emerson’s has both an interesting character and a colourful history. Much of this comes from Richard Emerson himself. But the brand is born and brewed in Dunedin, a city with its own flavour of interesting. Not much has changed in their 24 years of brewing, so Emerson's felt it was time to freshen things up a bit. That said, they didn’t want to mess with their beer. So, they decided to redesign their labels (which had barely changed since 1992). Their aim was to create a look that better reflected who they are today, while still honouring the past. Nudging themselves into the modern day and giving them the chance to tell some of their many stories, in their own distinctive tone of voice. Just quietly, they’re pretty happy with how they turned out.

Six packs

Emerson’s has been making boutique craft beer since 1992 – which you’re probably aware of, especially if you’ve ever read the bit under their logo. Since those early days, their brews have become increasingly popular. In June 2016 Emerson’s moved into their shiny, big new Brewhouse in Dunedin. Not only has this allowed them to product more beer to keep up with demand, they’ve finally been able to add a bottling line that caters for the 330ml format. So, luckily for beer drinkers throughout the country, Emerson’s have launched some of their favourite brews into six packs – NZ Pilsner, 1812 Hoppy Pale Ale, Bookbinder Session Ale and also a Mixed Six of their best brews including London Porter, Daredevil Red IPA and Bird Dog IPA. Well, that’s definitely worth raising a glass to.

Well, that's all definitely worth raising a glass to.

Click and Collect

Just one click. That’s all it takes to grab your weekend cocktail essentials from your local Liquorland thanks to Click and Collect.

Simply choose your desired tipples, pay at the quick ’n’ easy online checkout and voilà – your purchases will be ready and waiting for you at your Liquorland store of choice.